Operations Management LEGO Case Study

Resource Description

Executive summary

The following report aims to assess the current operations management strategies for LEGO and recommend two strategies for them to implement in order to achieve their goals of:

• Create growth
• Encourage innovation
• Increase market share
• Develop sustainable products

1. Business Overview

Founded in 1932 by Ole Kirk Kristiansen, LEGO is a private, global company whose mission is to “inspire and develop the builders of tomorrow.” Currently one of the world’s leading toy companies, LEGO is now owned by KIRKB A/S (75%) and the LEGO foundation (25%).  Their prime function is focused on production and creating quality products that meet the needs and desires of consumers.

LEGO’s company objectives include:

• Using only sustainable materials to make products by 2030
• Setting up a business plant in the US within the next year